AbstractAbout AuthorsReferences
The problem of assessing the prospects of silicate bricks in the domestic market of small wall materials is discussed. The solution to this problem is based on the results of the analysis of the market situation, consumer preferences and competitiveness of silicate bricks. It is shown that in the period from 2014 to 2021 due to the stronger competitive position of autoclaved aerated concrete blocks and face ceramic bricks, the capacity of the market of silicate bricks decreased, its production volume and share in the structure of consumption of small-piece wall materials. The results of marketing research conducted on the basis of online questionnaires of respondents are presented, according to which the majority of respondents consider face ceramic bricks to be the material that best meets their requirements in terms of quality and appearance. The calculations showed that despite the fact that ceramic bricks have almost equal positions in terms of technical parameters and worse positions in terms of aesthetics, the most competitive material is, nevertheless, silicate bricks, which have a relatively low price. A number of threats for silicate brick producers include a decrease in demand for products, a high degree of wear and tear of technological equipment, dependence on foreign supplies of pigments, spare parts and components for equipment, insufficient level of professional competence of the personnel, etc. It is expected that in the future a number of manufacturers of sand-lime bricks will have to face the following challenges. It is assumed that in the future the ordinary silicate bricks will apparently “leave” the construction market, in connection with which manufacturers will have to focus on improving the quality and aesthetic parameters of facial silicate bricks while maintaining an attractive price for consumers.
I.I. AKULOVA, Doctor of Sciences (Economics) (This email address is being protected from spambots. You need JavaScript enabled to view it.),
G.S. SLAVCHEVA, Doctor of Sciences (Engineering) (This email address is being protected from spambots. You need JavaScript enabled to view it.),
D.S. BABENKO, Research-Engineer (This email address is being protected from spambots. You need JavaScript enabled to view it.)
G.S. SLAVCHEVA, Doctor of Sciences (Engineering) (This email address is being protected from spambots. You need JavaScript enabled to view it.),
D.S. BABENKO, Research-Engineer (This email address is being protected from spambots. You need JavaScript enabled to view it.)
Voronezh State Technical University (84, 20-letiya Oktyabrya Street, 394006, Voronezh, Russian Federation)
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14. Norenkov S.V., Krasheninnikova E.S., Krasheninnikov A.V. The architect thinks “brick style”, and the brick manufacturer – cubature: about mitigation of risks of mutual misunderstanding. Stroitel’nye Materialy [Construction Materials]. 2019. No. 12, pp. 13–17. (In Russian). https://doi.org/10.31659/0585-430X-2019-777-12-13-17
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2. Gomonko E.A., Khryuchkina E.A., Polivkina D.L. Current state and prospects for development of the Russian market of building materials. Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava. 2020. No. 4 (83), pp. 228–244. (In Russian).
3. Anan’ev A.I., Rymarov A.G., Titkov D.G. Thermotechnical properties and durability of external facing layers of brick walls of buildings. Promyshlennoe i grazhdanskoe stroitel’stvo. 2021. No. 7, pp. 22–30. (In Russian). https://doi.org/10.33622/0869-7019.2021.07.22-30
4. Semenov A.A. Silicate brick and gas silicate. Some trends at the market in 2018–2019. Stroitel’nye Materialy [Construction Materials]. 2019. No. 8, pp. 3–5. (In Russian). https://doi.org/10.31659/0585-430X-2019-773-8-3-5
5. Semenov A.A. Russian market of ceramic bricks. Development trends and prospects. Stroitel’nye Materialy [Construction Materials]. 2020. No. 12, pp. 4–5. (In Russian). https://doi.org/10.31659/0585-430X-2020-787-12-4-5
6. Shelkovnikova T.I., Baranov E.V., Sazanov S.S. Analysis of the market and consumer properties of ceramic bricks. Vestnik Belgorodskogo gosudarstvennogo tekhnologicheskogo universiteta im. V.G. Shukhova. 2019. No. 12, pp. 8–16. (In Russian). https://doi.org/10.34031/2071-7318-2019-4-12-8-16
7. Akulova I.I. Research and account for consumer preferences at the real estate market as a basis for formation of efficient urban planning policy. Zhilishchnoe Stroitel’stvo [Housing Construction]. 2017. No. 4, pp. 3–6. (In Russian).
8. Azgal’dov G.G., Kostin A.V., Priven’ A.I., Smirnov V.V. Qualimetry in measuring competitiveness. Bol’shoi konsalting. 2014. No. 2, pp. 22–25. (In Russian).
9. Akulova I.I., Goncharov K.I., Khabarov K.V. Methodological approach to assessing the significance of factors when forecasting the development of economic systems (on the example of the housing market). Zhilishchnoe Stroitel’stvo [Housing Construction]. 2021. No. 12, pp. 45–48. (In Russian). https://doi.org/10.31659/0044-4472-2021-12-45-50
10. Askarov E.S. The choice of weighting coefficients at assessment of quality of production or service. Vestnik of the Kazakh Academy of Transport and Communica-tions named after M. Tynyshpaev. 2018. No. 4 (107), pp. 76–83. (In Russian).
11. Ovcharov A.V., Babkina T.V. An integrated approach to assessing the competitiveness of industrial enterprise products. Kreativnaya ekonomika. 2021. Vol. 15. No. 10, pp. 3805–3822. (In Russian). https://doi.org/10.18334/ce.15.10.113698
12. Akulova I.I., Slavcheva G.S. A new approach to identifying top priority step for increasing the building materials competitiveness. IOP Conference Series: Materials Science and Engineering. International Science and Technology Conference (FarEastCon 2020). 6–9 October 2020. Russky Island. Russia. 2021. 032030. https://doi.org/10.1088/1757-899X/1079/3/032030
13. Slavcheva G.S., Akulova I.I. Priority directions determination for increasing building materials competitiveness and quality: methodology and algorithm. Stroitel’nye Materialy [Construction Materials]. 2022. No. 3, pp. 56–60. (In Russian). https://doi.org/10.31659/0585-430X-2022-800-3-56-60
14. Norenkov S.V., Krasheninnikova E.S., Krasheninnikov A.V. The architect thinks “brick style”, and the brick manufacturer – cubature: about mitigation of risks of mutual misunderstanding. Stroitel’nye Materialy [Construction Materials]. 2019. No. 12, pp. 13–17. (In Russian). https://doi.org/10.31659/0585-430X-2019-777-12-13-17
15. Anan’ev A.I., Rymarov A.G., Titkov D.G. Energy-efficient buildings with exterior brick walls without soft insulation. Promyshlennoe i grazhdanskoe stroitel’stvo. 2023. No. 10, pp. 105–110. (In Russian). https://doi.org/10.33622/0869-7019.2023.10.105-110
For citation: Akulova I.I., Slavcheva G.S., Babenko D.S. Competitive position of sand lime bricks in the domestic market, threads and opportunities for manufacturers. Stroitel'nye Materialy [Construction Materials]. 2024. No. 9, pp. 44–50. (In Russian). https://doi.org/10.31659/0585-430X-2024-828-9-44-50